Safety of Your personal data

Please read this policy carefully to understand how we collect, use, and store your personal data


The processing of your personal data is carried out by Dickenbergh Bettwaren UG (Haftungsbeschränkt), a registered company in Germany (HRB 717393), hereafter named

If you have any questions regarding our privacy policy, then please feel free to email us at: [email protected]

Our privacy policy takes into account several legal instruments, including: the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended by The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011), and Directive 2009/136/EC of 25 November 2009 (“The European Union Cookie Directive”).


By using our website and/or shopping online you agree that we can place the types of cookies set out below on your device. In order to remember that you have accepted our use of cookies we will place a temporary cookie to remember this setting for 3 months.

Emails Terms of Use

Emails aren’t always secure, and they may be intercepted or changed after they’ve been sent. doesn’t accept liability if this happens. The contents of emails reflect their author’s views and not necessarily those of

Please do not send any financial data through email.

How Do We Collect Information?

We may collect information about you whenever you interact with us. For example, when you place an order at, you specifically and knowingly provide us with your personal information.

What Information Do We Collect?

When you interact with us, we may collect names, addresses, email addresses, telephone numbers, and bank account details for setting up a regular direct debit. We do not use cookies to collect this type of information.

We may collect some, or all, of this information when you visit our website, depending on how you use it. We monitor how people use our website so we can improve it. However, you can use our website anonymously without giving us any information. We collect this information anonymously.

If you visit our website, we may record information about:

  • the areas of the website you visit
  • the amount of time you spend on the site
  • whether you are new to the site, or have visited it before
  • how you came to our website
  • the type of device and browser you use.

We do this by using cookies, which you can learn more about in this document

All online financial transactions will be encrypted using SSL (Secure Sockets Layer).

Will We Disclose the Information We Have Collected to Outside Parties?

No, we will not! We will not disclose any of the information unless we are required to do so by law.

How Do We Protect Your Personal Information?

We take appropriate physical, electronic, and managerial measures to ensure that we keep your information secure, accurate, and up to date, and that we only keep it as long as is reasonable and necessary.

Although we use appropriate security measures once we have received your personal information, the transmission of information over the internet is never completely secure. We do our best to protect personal information, but we cannot guarantee the security of information transmitted to our website, so any transmission is at the user’s own risk. However, any payment card details (such as credit or debit card information) we receive on our website are passed securely to our payment processing provider according to the Payment Card Industry Security Standards.

Cookies and How We Use Them

What Are Cookies?

Cookies are small files, typically of letters and numbers, downloaded on to a device when you access certain websites or emails, including’s website. Cookies allow a website to recognise your device.

Do We Use Cookies?


Types of cookies we use

We use strictly necessary, performance, functionality, and targeting cookies on our website. We have assessed our cookies based on the ICC Cookie Guide (

On the website generally

We use Google Analytics, as well as other methods, to understand how people use our website so we can make it more effective. Google Analytics collects anonymous information about what people do on our website, where they’ve come from, and whether they’ve completed any tasks on the site, for example, buying a duvet. Google Analytics tracks this information using cookies and JavaScript code.

When you buy a duvet

We use cookies to track how visitors come to our site, for example if they received a link from a particular online marketing campaign or clicked a link shared on social media, such as Facebook.

If you click a link we’re tracking, then a session cookie will be dropped on your machine. This lets us know whether or not you buy a duvet subsequently.

In email

Although not through cookies, we do measure the success of the emails we send – so we know what subject lines and stories people liked the most. We receive this information anonymously, we don’t share this information.

In our online shop

If you shop with us, we’ll use cookies to remember the items you’ve selected until you check out and buy them.

Website Statistics Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties when required to do so by law, or for cases in which such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this, then you may not be able to use the full functionality of this website. By using this website, you consent to the processing of your data by Google in the manner and for the purposes set out above. The Google’s Analytics overview.

Third Party Cookies

You may notice some cookies that are not related to’s website whilst visiting Some of our pages contain embedded content such as Youtube videos, Twitter feed, Facebook likes, or Google plus shares, and you may receive cookies delivered from these websites. does not govern the publication of 3rd party cookies. To understand more about their cookies and privacy statements, please visit the relevant sites.

If you do not want cookies to be stored on your PC it is possible to disable this function without affecting your navigation around the site.

How Do You Disable Cookies?

If you are using Microsoft Internet Explorer and you wish to block’s website cookies, then you can perform the following:

1.     On your browser tools menu, select ‘Internet Options’

2.     Click on the ‘Privacy’ tab and then on the ‘Sites’ button

3.     Type into the ‘Address of website’ field:


5.     Click on the ‘Block’ button

6.     Click on the OK button

Other browsers:

Other browsers have similar cookie management abilities in their preferences settings, please refer to your browser’s ‘Help’ facility.

Find more detailed information on disabling cookies from

Can You Gain Access to Your Personal Information?

You may request a copy of the personal information relating to you which is kept on file by by contacting Rien Stierman.

How to Update My Information or Change My Marketing Preferences?

If you want to update the information we hold for you, or you think any information we have about you is incorrect or incomplete, then please get in touch with us as soon as possible. Please email, or telephone 020 3129 5731.

We cannot be held responsible for the privacy of data collected by websites not owned or managed by, including those linked through our website.

Notification of Change of Privacy Policy

We reserve the right to amend this privacy statement. You are advised to visit this website section periodically in order to keep up to date with the changes in our privacy policy.

April 2015